Analisis Persepsi Mahasiswa terhadap Perlindungan Data Pribadi dalam Aplikasi Digital
DOI:
https://doi.org/10.65244/jrph.v2i1.864Keywords:
perlindungan data pribadi, persepsi mahasiswa, privasi digital, privacy paradox, literasi digitalAbstract
Penelitian ini bertujuan untuk menganalisis persepsi mahasiswa terhadap perlindungan data pribadi dalam penggunaan aplikasi digital. Metode yang digunakan adalah literature review dengan menelaah berbagai jurnal ilmiah dalam lima tahun terakhir. Hasil kajian menunjukkan bahwa mahasiswa telah memiliki kesadaran awal mengenai pentingnya privasi digital, namun belum diikuti oleh perilaku yang konsisten dalam menjaga keamanan data pribadi. Ditemukan adanya fenomena privacy paradox, yaitu ketidaksesuaian antara sikap dan tindakan dalam melindungi privasi. Selain itu, rendahnya kebiasaan membaca kebijakan privasi, keterbatasan literasi keamanan digital, serta tingginya kepercayaan terhadap platform digital turut mempengaruhi perilaku mahasiswa. Oleh karena itu, diperlukan peningkatan literasi digital, edukasi keamanan data, serta penguatan regulasi dan transparansi dari penyedia layanan digital agar penggunaan teknologi menjadi lebih aman dan bertanggung jawab.
Downloads
References
Acquisti, A., Brandimarte, L., & Loewenstein, G. (2015). Privacy and human behavior in the age of information. Science, 347(6221), 509–514. https://doi.org/10.1126/science.aaa1465
Awad, N. F., & Krishnan, M. S. (2006). The personalization privacy paradox: An empirical evaluation of information transparency and the willingness to be profiled online. MIS Quarterly, 30(1), 13–28.
Bansal, G., Zahedi, F. M., & Gefen, D. (2010). The impact of personal dispositions on information sensitivity, privacy concern and trust in disclosing health information online. Decision Support Systems, 49(2), 138–150. https://doi.org/10.1016/j.dss.2010.01.010
Barth, S., & de Jong, M. D. (2017). The privacy paradox – Investigating discrepancies between expressed privacy concerns and actual online behavior. Telematics and Informatics, 34(7), 1038–1058. https://doi.org/10.1016/j.tele.2017.04.013
Barth, S., & De Jong, M. D. (2017). The privacy paradox–Investigating discrepancies between expressed privacy concerns and actual online behavior–A systematic literature review. Telematics and informatics, 34(7), 1038-1058. https://www.sciencedirect.com/science/article/pii/S0736585317302022
Bélanger, F., & Crossler, R. E. (2011). Privacy in the digital age: A review of information privacy research. MIS Quarterly, 35(4), 1017–1041.
Chhabra, S., Mukherjee, J., & N Agarwal, M. (2023). Understanding privacy paradox: An experimental approach to study privacy concerns and actual disclosure among app users. Journal of Organizational Computing and Electronic Commerce, 33(3-4), 97-116. https://doi.org/10.1080/10919392.2023.2251328
Culnan, M. J., & Bies, R. J. (2003). Consumer privacy: Balancing economic and justice considerations. Journal of Social Issues, 59(2), 323–342. https://doi.org/10.1111/1540-4560.00067
Dinev, T., & Hart, P. (2006). An extended privacy calculus model for e-commerce transactions. MIS Quarterly, 30(1), 61–80.
Greenleaf, G. (2014). Global data privacy laws 2013: Eighty-nine countries, and accelerating. Privacy Laws & Business International Report, 131, 10–13.
Hao, J., Pulido, C. M., & Song, Y. (2025). Privacy paradox and privacy calculus: the dilemma and trade-offs of privacy protection among Chinese middle-aged and elderly under digital stress. Frontiers in Psychology, 16, 1646272. https://doi.org/10.3389/fpsyg.2025.1646272
Herriger, C., Merlo, O., Eisingerich, A. B., & Arigayota, A. R. (2025). Context-contingent privacy concerns and exploration of the privacy paradox in the age of AI, augmented reality, big data, and the internet of things: systematic review. Journal of Medical Internet Research, 27, e71951. https://doi.org/10.2196/71951
Li, Y. (2011). Empirical studies on online information privacy concerns: Literature review and an integrative framework. Communications of the Association for Information Systems, 28(1), 453–496.
Malhotra, N. K., Kim, S. S., & Agarwal, J. (2004). Internet users’ information privacy concerns (IUIPC): The construct, the scale, and a causal model. Information Systems Research, 15(4), 336–355. https://doi.org/10.1287/isre.1040.0032
Martin, K. (2018). The penalty for privacy violations: How privacy violations impact trust online. Journal of Business Research, 82, 103-116.
https://www.sciencedirect.com/science/article/am/pii/S0148296317302965
Milne, G. R., & Culnan, M. J. (2004). Strategies for reducing online privacy risks: Why consumers read (or don’t read) online privacy notices. Journal of Public Policy & Marketing, 23(2), 153–165. https://doi.org/10.1509/jppm.23.2.153.51400
Nobossi, R. (2024). The privacy paradox. Carleton Undergraduate Journal of Cognitive Science, 1.
Norberg, P. A., Horne, D. R., & Horne, D. A. (2007). The privacy paradox: Personal information disclosure intentions versus behaviors. Journal of Consumer Affairs, 41(1), 100–126. https://doi.org/10.1111/j.1745-6606.2006.00070.x
Park, Y. J. (2013). Digital literacy and privacy behavior online. New Media & Society, 15(2), 215–236. https://doi.org/10.1177/1461444812458363
Smith, H. J., Dinev, T., & Xu, H. (2011). Information privacy research: An interdisciplinary review. MIS Quarterly, 35(4), 989–1016.
Solove, D. J. (2020). The Myth of the Privacy Paradox. 89 George Washington Law Review. GWU Legal Studies Research Paper.
Tsurkan, E. G. (2025). The privacy paradox: Why privacy concerned users disclose personal data. RUDN journal of sociology, 25(4), 619-630.
https://doi.org/10.22363/2313-2272-2025-25-4-619-630
Tufekci, Z. (2008). Grooming, gossip, Facebook and MySpace: What can we learn about these sites from those who won’t assimilate? Information, Communication & Society, 11(4), 544–564. https://doi.org/10.1080/13691180801999050
Westin, A. F. (2003). Social and political dimensions of privacy. Journal of Social Issues, 59(2), 431–453. https://doi.org/10.1111/1540-4560.00072
Xu, H., Dinev, T., Smith, H. J., & Hart, P. (2011). Information privacy concerns: Linking individual perceptions with institutional privacy assurances. Journal of the Association for Information Systems, 12(12), 798–824.
Zahirović, M., et al. (2024). The role of consumer knowledge in the privacy paradox of personalised advertising. South East European Journal of Economics and Business, 19(2), 46–59. https://doi.org/10.2478/jeb-2024-0015
Zhang, X., & Xu, H. (2022). The personalization-privacy paradox: Consumer interaction with smart technologies. Computers in Human Behavior, 126, 106976.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Yuni Syafitri, Muhammad Irwan Padli Nasution (Author)

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with Journal of Research and Public Horizons agree to the following terms:
- Authors retain copyright and grant the Journal of Research and Public Horizons right of first publication with the work simultaneously This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the published version of the work (e.g., post it to an institutional repository or edit it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.








