Analisis Kebijakan dan Desain TPV Blueprint untuk Sharing-Economy di Indonesia: Evaluasi Dampak serta Rekomendasi Solusi
DOI:
https://doi.org/10.65244/jggeconomic.v2i1.508Keywords:
Sharing-Economy, Hexahelix, Sosioekonomi, RegulasiAbstract
Sharing-economy merupakan model ekonomi yang telah ada sejak zaman dahulu, di mana pada awalnya manusia berburu, bekerja sama, dan saling barter selama ribuan tahun. Namun, model tersebut mengalami transformasi yang signifikan ketika teknologi terintegrasi di dalamnya. Hanya dengan satu sentuhan, kebutuhan dan ketersediaan layanan dapat langsung ditemukan. Pada sisi lain, sharing-economy dapat menyebabkan disrupsi pasar, regulasi, dan perlakuan non-diskriminatif (e.g. UMR, cuti, dan keselamatan). Penelitian ini bertujuan untuk menganalisis perkembangan dan meninjau dampak sharing-economy dari berbagai aspek, seperti ekonomi, regulasi, persaingan usaha, dan inklusi sosial secara holistik melalui Streamlined TPV Blueprint. Kerangka ini mencakup agenda-agenda yang sistematis dan komprehensif berupa model teknologi UTAUT2, teori partisipasi, dan teori value basic. Selanjutnya, penelitian ini memberikan solusi berupa paket kebijakan strategis melalui kolaborasi Hexahelix dan strategi 3H (Hexa: Optimization, Reformation, Acceleration). Penelitian ini disusun menggunakan metode penelitian jenis campuran, yaitu metode kuantitatif dengan pendekatan explanatory research dan quantitative descriptive, serta mengelaborasikan elemen-elemen kualitatif yang disajikan melalui pengumpulan informasi. Data dikumpulkan dengan metode triangulasi yang bersumber dari laporan industri, data statistik terkait, OECD, APJII, jurnal terakreditasi, dan internet. Kemudian, dilakukan pengkajian kembali atas data tersebut dalam memproyeksikan output penelitian berupa rekomendasi paket kebijakan ideal atas permasalahan yang diangkat. Hasil penelitian mengungkapkan bahwa sharing-economy memberikan manfaat seperti efisiensi sumber daya, pertumbuhan wirausaha, dan inklusi sosial. Namun, sharing-economy juga menimbulkan tantangan seperti persaingan tidak adil dengan bisnis konvensional, polemik regulasi, serta kesejahteraan pekerja yang tidak terjamin. Temuan utama menyoroti perlunya strategi 3H dan kolaborasi Hexahelix untuk mengoptimalkan perkembangan sharing-economy. Keterbaruan penelitian ini adalah menyajikan analisis komprehensif dari implikasi sharing-economy di berbagai sektor serta memberikan inovasi rekomendasi paket kebijakan yang holistik pada jangka pendek, menengah, dan panjang.
Downloads
References
Al-Faruqi, U. (2019). Survey paper: future service in industry 5.0. Jurnal Sistem Cerdas, 2(1), 67–79. https://doi.org/10.37396/jsc.v2i1.21
Belk, R. (2014). You are what you can access: sharing and collaborative consumption online, Journal of Business Research, 67(8), pp. 1595-1600.
Cabinet Office Japan. (2018). CAO Japan. https://www8.cao.go.jp/cstp/english/society5_0/index.html
Nagasato, Y., Yoshimura, T., Shinozaki, R. (2018). Realizing society 5.0: expectations from japanese business. Journal of Japan Society for Information Management, 38(1), 3-8. https://www.jstage.jst.go.jp/article/jsim/38/1/38_3/_pdf
Van Welsum, D. (2016). Sharing is Caring? Not Quite: Some Observations about ‘The Sharing Economy.’ Sharing Is Caring? Not Quite: Some Observations about ‘The Sharing Economy.’ https://doi.org/10.1596/23648
Finley, K. (2013). Trust in the Sharing Economy: An Exploratory Study. Centre for Cultural Policy Studies. The University of Warwick
Schiel, F. (2015). The Phenomenon of Sharing Economy in Germany. University of Twente and Technische Universitat Berlin
Schor, J. (2016). Debating the sharing economy. Journal of Self-Governance and Management Economics 4(3): 7
Botsman, R. & Rogers, R. (2010). What’s Mine is Yours: How Collaborative Consumption is Changing the Way We Live. NY: Harper Collins Publishers.
Hamari, J., Ukkonen, A. & Sjóklint, M. (2015). The Sharing Economy: Why People Participate in Collaborative Consumption. Journal of the Association for Information Science and Technology. Doi: 10.1002/asi.23552.
Selloni, D. (2017). Co design for public-interest services. (E. Bartezzaghi & G. Bracchi, Eds.) (Research f). Milan: Springer. https://doi. org/10.1007/978-3-319-53243-1
Hamenda, A. (2018). An integrated model of service quality, price fairness, ethical practice and customer perceived values for customer satisfaction of sharing economy platform. International Journal of Business and Society, 19(3), 709–724. https://doi.org/10.6084/ m9.figshare.9772298
Hira, A. & Reilly, K. (2017). The Emergence of the Sharing Economy: Implications for Development. Journal of Developing Societies. First Published June 14, 2017. doi.org/10.1177/0169796X17710071
Retamal, M., Dominish, E. (2017). The sharing economy in developing countries. Prepared by the Institute for Sustainable Futures at the University of Technology Sydney (UTS) for Tearfund UK
Venkatesh, V. & Zhang, X. (2010). Unified Theory of Acceptance and Use of Technology: U.S. Vs. China. Journal of Global Information Technology Management Vol. 13(1).
Schwartz, S.H. (2012). An overview of the Schwartz theory of basic values. Psychology and Culture Article, 11, pp 12-13
Slee, T.(2013). Sharing and caring, Jacobin Magazine, available at: https://www.jacobinmag.com/2014/01/sharing-and-caring/.
Anfas. (2022). RELEFANSI SHARING ECONOMYDALAM PENGEMBANGAN UMKM PASCA COVID-19. IPM2KPE.
Dani Karismawan Prakosa, A. F. (2022). APAKAH REVOLUSI INDUSTRI 5.0 DAPAT MENGHILANGKAN. JURNALKU, 2, 1-3.
Findiana, F. (2019). Dampak Kehadiran Transportasi Berbasis Aplikasi Terhadap Pemenuhan Kebutuhan Moda Transportasi Dalam Masyarakat. Jurnal Al-Fatih, 5. doi:https://doi.org/10.59729/alfatih.v1i2.7
Findiana, F. (2019). DAMPAK KEHADIRAN TRANSPORTASI BERBASIS APLIKASI TERHADAP PEMENUHAN KEBUTUHAN MODA TRANSPORTASI DALAM MASYARAKAT.
Institute, T. I. (2019). Ekonomi Digital dan Sharing Economy serta Dampaknya.
Maulana, A., Rosyidi, I., Koesfardani, C., Hidayah, S., & Almory, R. (2021). Potensi dampak Airbnb terhadap usaha penyediaan akomodasi di Provinsi DKI Jakarta. Jurnal Ekonomi dan Pembangunan.
Mujiyono. (2021). PENGARUH SHARING ECONOMY TERHADAP PARTISIPASI KOLABORATIF Melalui MediasiSIKAP BERKONSUMSI. Jurnal UST Jogja.
Ridwan, & Anugrah, M. (2021). Implementasi Konsep Sharing Economy Berbasis ICT.
Saadah, T., & Maika, R. (2022). ANALISIS BIBLIOMETRIK SHARING ECONOMY: PUBLIKASI ILMIAH DI NEGARA-NEGARA SELURUH DUNIA. Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi.
Saputra, P., & Hayatin, N. (2019). Model Platform Sharing Economy di Indonesia.
Septiani, H., Sumarwan, U., Yuliati, L., & Kirbrandoko. (2021). MINAT PETANI MENGADOPSI SHARING ECONOMY PEER-TO-PEER. Jurnal Ilmiah Manajemen.
Sijabat, R. (2017). SHARING ECONOMY: A STUDY ON THE FACTORS INFLUENCING USERS'.
Pavlou, P.A., Liang, H., & Xue, Y.(2007). Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal-Agent Perspective. MIS Q 31(1):105–136
Dani Karismawan Prakosa, A. F. (2022). APAKAH REVOLUSI INDUSTRI 5.0 DAPAT MENGHILANGKAN. JURNALKU, 2, 1-3.
Findiana, F. (2019). Dampak Kehadiran Transportasi Berbasis Aplikasi Terhadap Pemenuhan Kebutuhan Moda Transportasi Dalam Masyarakat. Jurnal Al-Fatih, 5. doi:https://doi.org/10.59729/alfatih.v1i2.7
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Journal of Golden Generation Economic
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with Journal of Golden Generation Economic agree to the following terms:
- Authors retain copyright and grant the Journal of Golden Generation Economic right of first publication with the work simultaneously This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the published version of the work (e.g., post it to an institutional repository or edit it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
