Meningkatkan Kreativitas Dan Jiwa Wirausaha Melalui Pelatihan Pembuatan Cookies Coffee (Coffee Bean Cookies) Di Desa Lontar Kecamatan Muara Jaya
DOI:
https://doi.org/10.65244/jgga.v2i2.1139Keywords:
Pemberdayaan Masyarakat, Kopi Lokal, Inovasi Produk, Kewirausahaan, Ekonomi KreatifAbstract
Pengembangan produk berbasis potensi lokal menjadi salah satu strategi penting dalam meningkatkan kemandirian ekonomi masyarakat desa. Desa Lontar Kecamatan Muara Jaya Kabupaten OKU memiliki potensi komoditas kopi yang melimpah, namun pemanfaatannya masih terbatas pada penjualan dalam bentuk biji kopi dan bubuk kopi sehingga nilai tambah ekonomi belum optimal. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kreativitas dan jiwa kewirausahaan masyarakat melalui pelatihan pengolahan kopi menjadi produk pangan inovatif berupa Cookies Bean Coffee. Metode pelaksanaan menggunakan pendekatan pemberdayaan masyarakat melalui sosialisasi, pelatihan kewirausahaan, praktik pengolahan produk, pendampingan pengemasan, serta pengenalan strategi pemasaran. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan masyarakat dalam mengolah kopi menjadi produk bernilai tambah, mulai dari proses produksi hingga pengembangan strategi pemasaran. Selain itu, kegiatan ini mampu meningkatkan kesadaran masyarakat terhadap peluang usaha berbasis potensi lokal serta mendorong pengembangan ekonomi kreatif di tingkat desa. Program ini menunjukkan bahwa inovasi pengolahan komoditas pertanian melalui pendekatan pemberdayaan masyarakat dapat menjadi alternatif dalam menciptakan peluang usaha baru dan meningkatkan kemandirian ekonomi masyarakat secara berkelanjutan.
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