ANALISIS PERILAKU KONSUMEN GENERASI Z TERHADAP PRODUK LOKAL PREMIUM MENGGUNAKAN PENDEKATAN NEUROMARKETING. JGGEconomic [Internet]. 2025 Aug. 14 [cited 2026 May 26];1(1):60-6. Available from: https://ejournal.lppnusantara.com/index.php/JGGEconomic/article/view/39