PENGARUH PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL MODERASI
DOI:
https://doi.org/10.65244/jggeconomic.v2i2.907Keywords:
CSR Disclosure, Nilai Perusahaan, Profitabilitas, Tobin's Q, ModerasiAbstract
Penelitian ini bertujuan untuk menganalisis pengaruh pengungkapan Corporate Social Responsibility (CSR) terhadap nilai perusahaan, serta menguji peran profitabilitas sebagai variabel moderasi pada hubungan tersebut. Sampel penelitian terdiri dari 87 perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) periode 2020–2024, dipilih menggunakan metode purposive sampling, sehingga diperoleh 435 unit observasi. Pengungkapan CSR diukur menggunakan indeks GRI (Global Reporting Initiative) G4, nilai perusahaan diukur dengan Tobin's Q, dan profitabilitas diproksikan dengan Return on Assets (ROA). Metode analisis yang digunakan adalah regresi moderasi (Moderated Regression Analysis/MRA) dengan data panel. Hasil penelitian menunjukkan bahwa pengungkapan CSR berpengaruh positif dan signifikan terhadap nilai perusahaan. Profitabilitas terbukti memperkuat (memoderasi secara positif) hubungan antara pengungkapan CSR dan nilai perusahaan. Temuan ini mendukung teori legitimasi dan teori sinyal, bahwa perusahaan yang secara aktif mengungkapkan aktivitas CSR dan memiliki kinerja keuangan yang baik akan lebih dipercaya oleh investor sehingga nilai perusahaan meningkat.
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